Context
A Fortune 1000 company’s marketing decisions ran through a crude Excel tool.
Problem
The idea inside it was valuable. The spreadsheet wasn’t a system: it was fragile, usable by one person at a time, and unscalable. Each simulation required significant effort from an analyst.
What I did
First, I built a proof-of-concept that already outperformed recommendations from a top strategy consultancy, saving tens of millions across thousands of retail locations. Proven, it deserved production. I designed and built the SaaS platform it became, on Azure, as sole developer.
Result
A production-grade, penetration-test validated, and scalable SaaS platform that continues to save millions for the Fortune 1000 company that uses it.